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The beauty brand encourages consumers to ‘please enjoy responsibly’ in new ‘call to action’ campaign.
January 14, 2026
By: Lianna Albrizio
Drunk Elephant has been a skincare brand of choice for underage beauty enthusiasts a part of the notorious Sephora Kids movement. To evolve its brand direction, Drunk Elephant is discouraging consumers from overusing its efficacious products; and instead use them appropriately.
The new campaign, “Please Enjoy Responsibly,” is a call to action for age-appropriate beauty lovers to moisturize, brighten, glow, exfoliate and hydrate with tact and intention, officials said.
“‘Please Enjoy Responsibly’ is an invitation to think differently about skincare,” said Tiffany Masterson, founder of Drunk Elephant. “It means using effective actives, supporting the skin barrier, and taking a long-term approach to skin health. This campaign brings clarity to the philosophy that shaped the brand from the very beginning. I couldn’t be more excited about this opportunity to connect with both our longtime community and those discovering Drunk Elephant for the first time.”
Drunk Elephant has updated retail merchandising and the brand’s social platforms to reflect the new brand look and feel. Check out their refreshed Instagram page here.
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